Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

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Community members are invited to hear Adam Alter speak at BGSU on October 8th.

Adam is the author of “Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked” (which is this year’s common read at BGSU).

Irresistible is a fascinating, engaging read that takes readers through numerous psychological and marketing experiments, illustrates relationships between physical and behavioral addictions, offers advice for all of us, opens the door for healthy debate—and much, much more.

In this revolutionary book, Adam Alter tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.

Learn more at and be sure to select "Community member" when you register. FREE!


BGSU Student Union
806 Ridge St
Bowling Green, Ohio 43403 (map)

Access Notes

Access the Union Parking Lot (#7) from Thurstin, not Ridge.

Lenhart Grand Ballroom, Bowen-Thompson Student Union

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