The Attention Economy (AAF Lunch & Learn)
Attention is a scarce resource and it's the fundamental core of what all creators of digital content - from publishers, to advertisers, to platforms and beyond - are seeking. Viewability and humanity are pre-requisites to meaningful engagement and measured attention, but they're just the beginning. Just as attention paid across digital channels continues to morph, so too must the way the industry transacts.
Join Moat's Client Development Manager, Moomal Shaikh as she takes antiquated metrics to task and carves out a new paradigm for measurement and transaction currency beyond clicks and impressions.